EMBRACING TOP-DOWN INFORMATION COMMUNICATION AS A MEANS OF ENHANCING INNOVATION IN ORGANIZATIONS
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- NGN 3000
ABSTRACT
This study was carried out on embracing top-down information communication as a means of enhancing innovation in organizations. Specifically, the study examined 5 selected companies in Lagos State. The study employed the survey descriptive research design. A total of 230 responses were validated from the survey. The study adopted the conversational theory. From the responses obtained and analysed, the findings revealed that top-down information communication has a significant effect on organizational profitability. Furthermore, the study revealed that there is a significant difference in barriers experienced between top-down communication and down-top communication. This is as the t- test analysis showed a positive significant difference (29.383**) between top-down communication and down-top communication. The study recommend that organizations should incorporate feedback availing facility along with top down communication and that regular report taken from executives about performance of employees.
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